Small Business Technology and Internet Advice

Greetings! I started Enable Technology in 2009 after having enjoyed over 20 years in the IT field, working with government agencies, Fortune 500 companies and not for profits. My passion is helping others to eliminate the frustration and confusion that often comes with technology and help them to see IT fulfill more of the promises they expect. I have found the greated potential to do this day and and day out is in work with smaller organizations, who have similar objectives as the corporate world but are quicker to move, have more to gain (or loose) and tend to have a hunger for good help.

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Adding Fresh Content To Your Small Business Website is a Must!

Let's discuss a few reasons why you should keep content on your small business website fresh. Learn why fresh,  high quality and SEO optimized content is of great benefit to your online business.

Fresh content means higher Search Engine rankings:


We have all know that search engines such as Google, Bing and Yahoo love fresh and new quality content, but as the volume of pages being indexed continues to rise - new factors such as the age of your content are going to have an even higher influence in the ranking algorithm.   (See our Recent post on Google's 'freshness' update for an example).  Search engines are in the business of delivering useful and helpful content to the world and race to stay on top by constantly locating the "cream of the content".   If you can post fresh content on your site regularly, search engines will reward you by moving your site towards the top of search result pages, which will definitely increase your opportunities for traffic.

Fresh content can help to grow an email list for your small business website:


When you form a habit of adding fresh content to your website consistently you will increase the number readers, and potentially the number of subscribers, to your email list. People go online in search of quality fresh content that is unique, useful and helpful. The beauty of adding new content is that it entices readers to come back for more because as they realize they may find something different on their next visit.  This helps grow the number of subscribers tremendously as your loyalty by readers increases and your authority within your industry is built.  Conversely, the content you are creating may be appropriate to redistribute in the newsletter itself; helping ease the burden of thinking of new material to share

Adding fresh content to your small business website helps establish your organization as an authority:


Adding new content helps to grow it into a leader and recognizable authority site. In turn, your traffic will become higher vs. the visits to a potential competitor.  (Traffic means readers, who may become regulars, who may in term become customers). The sites in your industry who are viewed as the Authority sites are in the leadership position, and quality information has always played a part in that move. Therefore, you need to add unique, quality, helpful and useful content to your site consistently in order to grow it into an authoritative website.

Fresh content helps monetize your small business website:


Every new post gives you an avenue to market online.  A new page means an additional space to promote your product, service or an affiliate program. Additionally, the more pages you have on your website the more ads you can show from Google Adsense,  if that is an element of your on-line techniques (and why shouldn't it be?).

Adding fresh content is a good practice which, when done regularly, pays huge dividends.  New SEO friendly website content serves as a medium to build strong and profitable relationships with both search engines and visitors to your site.

Lastly, it is also important to note that fresh content helps to increase the number of inbound links and the opportunity for interaction with your existing customers.  In a future article we will talk about some easy to implement methods you can use to keep your small business website content fresh.

What have you experienced as the benefits of updating your small business website content?
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My IT career has taken me on a journey from State Government, Federal Contracted agencies, Insurance, Health Care, A major software development firm and to an IT Director of a major midwestern city. I must admit I am a geek at heart, and truly love not only a new gadget, but a new way of helping others save time and money. I take pride in listening, to help seek out what it is smaller organizations and indivduals are really wanting to accomplish and mapping a way to attain those goals quicker. Enable Technology strives to be a source of solutions for small organizations; becoming a trusted partner and one stop solution provider for those who expect nothing less.
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  • Guest
    Lesli Dute Sunday, 12 February 2012

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Guest Saturday, 20 December 2014