Small Business Technology and Internet Advice

Greetings! I started Enable Technology in 2009 after having enjoyed over 20 years in the IT field, working with government agencies, Fortune 500 companies and not for profits. My passion is helping others to eliminate the frustration and confusion that often comes with technology and help them to see IT fulfill more of the promises they expect. I have found the greated potential to do this day and and day out is in work with smaller organizations, who have similar objectives as the corporate world but are quicker to move, have more to gain (or loose) and tend to have a hunger for good help.

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Posted by Randy Dickey on Saturday, 17 December 2011 in Content Management

Small Business Website - Fresh Content Ideas

Your static site needs some new stuff.

Every website, including YOUR historically static small business website, needs to have fresh content in order for the search engines to view it favorably, as well as to attract new visitors and to keep them coming back. Let's consider some basic content creation ideas and why you should have good website content.

The most important reason to have a website is to provide a communication opportunity between your business and your customers or potential customers. It needs to be concise, clear and engaging.  It needs to help solve the customers problems or answer the pertinent questions you likely answer ever day.

The more information and the more regularly updated the site is, the better it will perform for you.  It can take less than an hour a week to add more content, if you commit to making it part of your routine.  Just one or two updates a week will make the world of difference and ensure that you are seen as an authority in your line of work.

Content ideas:

1.Add a blog to your site, and try to write one or two short articles (300-500 words) a week about your business.
2. Write articles on how to solve a problem.   For example, If you are an air duct cleaning company, write an article on the health benefits of having your air ducts cleaned.
3. Write about recent successes.
4. Write about how you have helped your community with your business.
5. Create a mailing list where people can sign up to receive a newsletter. Create a newsletter every so often with links to all your new content.

If you struggle writing, try and bring your articles to life by talking instead, as you would if you were trying to explain your services or the benefits to a customer in person. Then simply record this, listen to your recording and transcribe it into a written article (or get speech recognition software to make things even quicker)

Done miss the social opportunity! Create Facebook and Twitter accounts and post about any new articles which appear on your pages. Your followers will see new content has been added and visit your site.

Your website has no doubt cost time and money to set up, and you need to maintain a commitment to maximize your return on this investment. With the way people now 'search first ' for businesses to solve their problems, good rankings in search engines is more important than being in the Yellow Pages.   Your website reflects your business and good, fresh content is a fantastic tool to attract more customers while keeping exisiting clients.

If you still cannot envision either generating relevant content or finding the time to post it online, consider working with your favorite website management or online marketing firm who should be able to develop a content posting process for you.  The entire process of drafting new articles, posting them on a schedule and sharing them through your social media channels (facebook, twitter, you tube, etc) can be automated.
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My IT career has taken me on a journey from State Government, Federal Contracted agencies, Insurance, Health Care, A major software development firm and to an IT Director of a major midwestern city. I must admit I am a geek at heart, and truly love not only a new gadget, but a new way of helping others save time and money. I take pride in listening, to help seek out what it is smaller organizations and indivduals are really wanting to accomplish and mapping a way to attain those goals quicker. Enable Technology strives to be a source of solutions for small organizations; becoming a trusted partner and one stop solution provider for those who expect nothing less.
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    Jefferson Mergenthaler Sunday, 12 February 2012

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